Google Trips Up Coworking Spaces with New GMB Guidelines

In early-February, Google announced new guidelines for Google My Business (GMB), a tool to promote your Business Profile and website on Google Search and Maps.

GMB is a useful tool for workspace operators as it allows you to share details and videos, post updates, connect with customers and see how people interact with your business on Google.

GMB enables workspace operators to list their business and (though not without glitches) it previously allowed member companies within spaces to list their business, a significant driver of virtual memberships.

Not so anymore.

Google recently tripped up coworking space operators with new GMB guidelines aimed at shared workspaces, stating the following:

Businesses can’t list an office at a co-working space unless that office:

  1. Maintains clear signage
  2. Receives customers at the location during business hours
  3. Is staffed during business hours by your business staff

This impacts all coworking spaces and could have a particularly negative effect on those that rely heavily on virtual mail and memberships.

As Hector Kolonas, founder of and co-founder of Syncaroo, explains, “At the very least, this will require a change in messaging, rules and guidelines for many virtual office providers.” He continues, “At the worst, this could deal another blow to coworking spaces (and flex workspace providers) who’ve been leveraging virtual office products to stay afloat during the pandemic and its lockdowns.”

But this can provide a real opportunity for you and is clear information for your members. Here are a few things you can offer as additional products/services for your virtual plans:

  • Directory board near your front door (Satellite Workplaces charge $20/month for directory board placement.)
  • Reservation credits to use offices by the hour with virtual office plans. This way, your virtual members have an additional incentive to meet clients at the space
  • Staffing packages: Offer a plan that greets members’ clients and dispenses information, verbal or written

We’re sure more ideas will come to you, but truly consider this an opportunity to offer more and increase revenue.

Satellite Deskworks helps space operators automate and simplify operations so you can focus on the most important aspect of your space: your members. Contact us to learn more or schedule a free demo.

more related content

Sponsor Social Media Promo_FB(1)

7 Reasons We Love the GWA Conference

Washington D.C. London coworking conference

Deskworks is Headed to D.C. and London

How to Make the Most of GCUC: 9 Tips for New Coworking Operators

How to Make the Most of GCUC: 9 Tips for New Coworking Operators

Coworking Center Best Practices

Coworking Center Best Practices

The number of shared workspaces is expected to surpass 30,000 by 2022. Make sure your space is one of the successful ones.

Subscribe now to download our FREE Coworking Center Best Practices.

All-in-one software to help you build a profitable and sustainable coworking space.

Join our mailing list!

The latest from Satellite Deskworks and the flex office industry delivered directly to your inbox.

  • This field is for validation purposes and should be left unchanged.
Satellite Deskworks